The Mack brand needed a change.. what a load of s*^t have you had a look at kenworth? they have been making the same thing for how long? obviously it has been working and consistent, something that people rely apon day in day out, you obviously have not looked very wide, or dont know the market very well. In Australia there are more kenworths than macks on the road, city to city B doubles , there are more Kenwoths hauling road trains than mack, there are more kenworths hauling timber from the bush than mack's. there are more kenworths operating in the most demanding enviromental conditions than mack, Kenworths are hauling 400 tonne coal trans, 200 tonne plus hauling salt from the salt flats etc.... These areas outlined above were the domain of MACK's, the R and the superliner were rock solid, dependable, reliable, stable. people knew what they were getting So why is this so? with the introduction of the CH, Australia made the CLR with the mack v8 bigger bonnet and higher cab height for beter ventilation & air flow. people were soon not very happy with them and started looking around. so people switched to kenworth, kenworh had been very solid for a very long time, consistent, robust, reliable and have stuck server since, late 90's mack produced the Titan, to compete with the Kenworths and westernstar, the Titan went back to the Superliner roots, and what operators wanted that hauled road trains, and heavy loads in extream conditions Mack Australia in the early 00"s introduced the trident for double road trains, and in also introduced the french cab over which was a flop. yet kenworth are still being consistent, same boring old model line up etc Now Mack Australia have reintroduced the superliner to compete with kenworth for the T650 and the Titan for the T908 & C08, they have to claw back everyone that did buy macks and have gone to some thing else. Mind you i am not in the game only an observer so if Mack did need to "rejuvinate its brand image" it has taken a very long & expensive way of going about it. Yet still boring old kenwoth have just been doing the same boring old thing of being consistent producing a quality product. so thats my 5 cents worth oz dont have 1 & 2's any more