Barry Posted March 5, 2014 Share Posted March 5, 2014 As far as I can gather, this is the new Mack Brand Logo...Here is the Mack Brand Book in pdf that they released on March 4th, 2014...http://www.bigmacktrucks.com/assets/MackBrandBook.pdf...and the video: Quote Barry - Watt's Truck Center Parts Manager and BMT Webmaster...1-888-304-MACK Link to comment Share on other sites More sharing options...
RFCDrum Posted March 5, 2014 Share Posted March 5, 2014 That's not bad. Quote Link to comment Share on other sites More sharing options...
Popular Post fxfymn Posted March 5, 2014 Popular Post Share Posted March 5, 2014 It would look better if the dog was pooping on a V..lvo logo instead of the Mack! What in the hell are they thinking? 6 Quote Money, sex, and fire; everybody thinks everyone else is getting more than they are! Link to comment Share on other sites More sharing options...
Popular Post 57 bcr Posted March 5, 2014 Popular Post Share Posted March 5, 2014 Don't they know they have to consult US(BMT) before changing anything pertaining to and it's image that the logo portrays? It does look like it's either taking a dump or like "screw it,I'm just gonna sit here and wait like a good dog" ............Well like all the other changes we're not happy with, I'll just ignore it and think about the good old ...........Al 3 Quote IF YOU BOUGHT IT, A TRUCK BROUGHT IT..AND WHEN YOU'RE DONE WITH IT, A TRUCK WILL HAUL IT AWAY!!! Big John Trimble,WRVA Link to comment Share on other sites More sharing options...
Red Horse Posted March 5, 2014 Share Posted March 5, 2014 I like the video-except maybe a few more "heavy" Mack footage instead of wimpy highway tractors? Like a big Granite-with spokes for us old Northeast guys-hooked to a lowboy that has a Cat 345 on it-okay make that a Volvo.As for the logo? Agree-is the dog taking a dump or is it a birth defect? 1 Quote Link to comment Share on other sites More sharing options...
doubleclutchinweasel Posted March 5, 2014 Share Posted March 5, 2014 Looks like they took a half-dog off the RH door, and the letters off the hood, and crammed them together.Very imaginative...for a first grader.Hey, that's why the designers get the big bucks!Maybe if they worried more about making the trucks than the marketing "image"...Oh, well. I digress. Quote "Eagles may soar, but weasels don't get sucked into jet engines." Link to comment Share on other sites More sharing options...
james j neiweem Posted March 5, 2014 Share Posted March 5, 2014 Are we back to the Large Mack letters in the grill. Hope so. Quote Link to comment Share on other sites More sharing options...
Popular Post Superdog Posted March 5, 2014 Popular Post Share Posted March 5, 2014 only thing missing is the diaginal line . Better stock up on mudflaps,I guess. 4 Quote Link to comment Share on other sites More sharing options...
ws721 Posted March 5, 2014 Share Posted March 5, 2014 wimpy highway trucks? How many dump trucks can a person look at? That was always Macks problem. They didn't cater to highway end of things. Now look who owns them. Just my opinion Quote Remember if it's got a hood it's no good! Link to comment Share on other sites More sharing options...
Popular Post mack mhe9 Posted March 5, 2014 Popular Post Share Posted March 5, 2014 Hey got a new logo at home, didn't even know it. 16 Quote Link to comment Share on other sites More sharing options...
james j neiweem Posted March 5, 2014 Share Posted March 5, 2014 Superdog you may be right. The diagonal line will not only fit on the grill but the new logo also. Quote Link to comment Share on other sites More sharing options...
doubleclutchinweasel Posted March 5, 2014 Share Posted March 5, 2014 Mack thrived on vocational trucks, for sure. One way to look at it is that Mack built the highway system for all the other guys to drive on.Today, Mack needs to build vocational trucks as well as "wimpy" highway trucks to stay healthy.My personal take on the whole Volvo deal is that they see Mack as just another comodity...that's all. I don't think they realize they are holding an American icon. Volvo is actually a pretty good company. But, every time a company buys another, they get the "WE bought YOU" attitude, and forget what the company they bought was all about...or even why they wanted to buy it in the first place!Only time will tell if Volvo will put Mack on the pedestal it deserves. Sure doesn't look like it so far!But, we can forget ever having a re-birth of an R-model, for example. The government will make sure of that. EPA, noise levels, etc... And, even if they did manage to put one together, us old guys would LOVE it. But, there's not enough of us to make it profitable. The majority of buyers would be fussing that the cab was too small, or the ride was too rough, or whatever. By the time they got done trying to make those buyers happy, it wouldn't be the same truck anymore.Just my opinion, for what it's worth...Thus sayeth The Weasel Quote "Eagles may soar, but weasels don't get sucked into jet engines." Link to comment Share on other sites More sharing options...
41chevy Posted March 5, 2014 Share Posted March 5, 2014 As for the logo? Agree-is the dog taking a dump or is it a birth defect?SWEDISH MEAT BALLS MAYBE? Quote "OPERTUNITY IS MISSED BY MOST PEOPLE BECAUSE IT IS DRESSED IN OVERALLS AND LOOKS LIKE WORK" Thomas Edison “Life’s journey is not to arrive at the grave safely, in a well preserved body, but rather to skid in sideways, totally worn out, shouting ‘Holy shit, what a ride!’” P.T.CHESHIRE Link to comment Share on other sites More sharing options...
57 bcr Posted March 5, 2014 Share Posted March 5, 2014 Hey fxfymn, you mean like this?..................... 1 Quote IF YOU BOUGHT IT, A TRUCK BROUGHT IT..AND WHEN YOU'RE DONE WITH IT, A TRUCK WILL HAUL IT AWAY!!! Big John Trimble,WRVA Link to comment Share on other sites More sharing options...
doubleclutchinweasel Posted March 5, 2014 Share Posted March 5, 2014 You ain't right, 57! 1 Quote "Eagles may soar, but weasels don't get sucked into jet engines." Link to comment Share on other sites More sharing options...
Popular Post kscarbel2 Posted March 5, 2014 Popular Post Share Posted March 5, 2014 If you watch the video, trucks are shown less than half the time.When trucks are visible, they are always in the background.Given that the core element of the Mack brand is the production and sale of trucks, why then are Mack trucks not prominently featured in the video?It's a bland, boring and meaningless display at best. If I was Volvo, I'd call their advertising firm (VSA Partners) and demand my money back.VSA Partners claims to be a next-generation brand and marketing firm that "designs and activates brands to perform in the modern world" (http://www.vsapartners.com/about/). Well, in order to perform in truck sales marketing, one needs to know something about trucks. And VSA doesn't. But Volvo is obviously to blame for this flop of a brand re-identification strategy for the American truck industry's most well known name in trucks, because they chose VSA. 7 Quote Link to comment Share on other sites More sharing options...
hatcity Posted March 6, 2014 Share Posted March 6, 2014 You're right kscarbelI almost thought it was an ad for Dickies work clothes 2 Quote Success is only a stones throw away.................................................................for a Palestinian Link to comment Share on other sites More sharing options...
Popular Post Superdog Posted March 6, 2014 Popular Post Share Posted March 6, 2014 I can just see Zenon CR Hansen coming out of his grave and grabbing someone by the throat. 4 Quote Link to comment Share on other sites More sharing options...
fifth wheel Posted March 6, 2014 Share Posted March 6, 2014 I like the video but not the logo. FW Quote Link to comment Share on other sites More sharing options...
Popular Post vision386 Posted March 6, 2014 Popular Post Share Posted March 6, 2014 I sure wish Zenon C.R. Hansen was still at the helm of Mack,maybe just MAYBE all this B.S. wouldn't have happened?or at least someone with a vested interest in preserving an American icon!...................................................Mark 8 Quote Mack Truck literate. Computer illiterate. Link to comment Share on other sites More sharing options...
39 Baby Mack Posted March 6, 2014 Share Posted March 6, 2014 You said a mouthful there Mark!Ron 1 Quote Link to comment Share on other sites More sharing options...
Popular Post Superdog Posted March 6, 2014 Popular Post Share Posted March 6, 2014 I showed this to my 14 yr old daughter,thought I'd get an opinion of someone that hasn't been staring over that proud dog's shoulder through a bug splattered windshield for 40 + years,she said " I see they have gone minimalistic " so I guess that's the nicest thing I can say about it. I'd bet 10 bucks the guy that designed this drives a Prius with a Obama bumper sticker and eats tofu. 10 Quote Link to comment Share on other sites More sharing options...
Popular Post kscarbel2 Posted March 6, 2014 Popular Post Share Posted March 6, 2014 You're right kscarbelI almost thought it was an ad for Dickies work clothesI could say that this is what happens when you put an unqualified individual in charge of a truck brand (new Mack president Stephen Roy is a former loan guy from Volvo Commercial Finance).But I won't go all the way with that because certainly Dennis Slagle who runs Mack and Volvo for North and South America (Executive VP - Volvo Group Trucks Sales and Marketing Americas ) and the big guy himself Olof Persson (Volvo Group CEO) had to have approved this.The logo is just plain terrible. I hope they didn't pay much. Mack logos traditionally were full of color and life. This depressing black and white approach looks like death warmed over.The old man (Zenon C.R. Hansen) is looking down in sadness at what foreigners have done to his iconic American truck company. 4 Quote Link to comment Share on other sites More sharing options...
Lmackattack Posted March 6, 2014 Share Posted March 6, 2014 In my opinion The video sucks....i got the feeling it was more of an ad about work gloves and blue jeans. Not to mention they dont show the product very much that they are intending to sell....Edit....I see someone already posted the same thought about the work gloves...... 1 Quote Link to comment Share on other sites More sharing options...
vision386 Posted March 6, 2014 Share Posted March 6, 2014 True that Trent! it reminds me of one of those new TV commercials that after seeing it,you have NO IDEA what it is they are trying to sell!.....................................Mark 1 Quote Mack Truck literate. Computer illiterate. Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.