New Mack Logo

[Deere Mack]

Fine example of an over educated idiot...I'm with everyone else, seems as if they are trying to sell clothes....geeez

I've got to be honest, I'm always griping about most advertising ideas now days, not just mack. The classic Mack is what built the Mack name, stick with what works! Why re-invent the wheel....

EDIT: Ok, I said idiot, but what I really meant was idealist.....

[rsb502]

Not hugely fond of the logo but the video was worse to me, as Kscarbel said, if your trying to sell trucks why not show us trucks? I didnt think about trucks watching that video I was waiting on the video to turn into an ad for a temp agency.

[Lmackattack]

This logo reminds me of one of my favorite railroads that once had a classic Midwestern color look and then for what ever reason went black and whit. The Illinois central

[fifth wheel]

It's the audio part I like, it tells My Mack story.

FW

[41chevy]

I hate to say it, I watched the ad a few times and here is what I find. The ad agency is catering to the Billy Big Rig / Shipping Wars wanna be's . Not the people who are more than seat warmers. They did their market research by committee and what that committee deems to be a buyer/ trucker in the North American Market. Probably their market image is Walwus Puss from Shipping Wars and Euro truckers. Paul .

[jryoung]

I thought it sucked also. I stayed up to watch the release on facebook and now wished i had gone on to bed. They should have shown some real working trucks like the ones we all own who have 30 plus years on the job and still rolling coal. Those new Mack trucks are riding on the reputation of the trucks that built this counrty. Maybe one of these days some ad agency may get it right but I am not holding my breath.

[Bullheaded]

Waaaaaaa......Volvo......waaaaaaaaa.

I hate to tell you, you are never going to see an R, Superliner, E9, etc......ever again.

Maybe we should just ask Volvo to get rid of the Mack name like they did with Champion Graders, then you won't have to waist your time whining about Volvo.

This is getting sickening.

[gearhead204]

NO NO NO it couldn't have been for the new drivers the guys and gal in the vid. were wearing real cloths not sweat pants and or wrap around Stetsons. and a few in the vid. almost fit the part of a blue collar worker, not the fat outta shape baggy ass un showered greasy haired sweat pants wearing slobs I see climbing outta otr trucks at the truck stop.

[TommyZ]

It's all about the end of an era, sad but true. Look at all the other brands. I'm a Peterbilt fan through and through (don't hate me,) and when they went from the 359 model to the 379 I was disappointed. Yes, I know...they have more room inside......

Then the 379 became the 389. Just a higher grade of textured plastic inside that doesn't clean up very easy IMHO. The oriental looking headlights don't tickle me either, but yes, they're brighter. On top of all the cheapness, they put all the switches on the opposite side of the wheel. Since the late ' 70's...I have been turning headlights, clearance lights and other stuff on with my right hand. The 389's have all that on the left side of the wheel...an un-natural act to force yourself to do. I can't count the times I went to flash my lights for a truck to come back over (not like these newbies even know what that means anymore,) and by the time my hand heard my brain say "left side Clyde...", they were already trying to take my hood off anyways.

Wondering why they ever made such radical changes to perfectly good layouts on truck dashboards, I once had the opportunity to sit with a retired Paccar engineer somewhere, can't even remember where it was now. I asked him why, and he simply stated, "because all the old timer engineers are pretty much retired." The new breed of engineers are moving into the heavy duty market. Most "kids" that design trucks nowadays drive Honda Civics, Beemers, Prius', etc. Where's the headlight switches in those rides? You got it...on their LEFT side... hence, the location of our new truck dashboard layouts, proudly re-engineered by none other than a college grad that never sat in a class 8 vehicle in his 21-25 years of life yet.

But sadly again, everything's changing. I'd spec a brand new truck with a 7 speed main and a 4 speed aux. box if they offered it and the salesman knew what it was. It'd have a pre-emissions 6NZ Cat that is bulletproof, and get's 6+ mpg like the one I run daily. Instead, they choke off these new engines with bogus emissions systems that cause more problems than they do pollution.

DEF fluid, good for the environment??? You ever see the amount of 2.5 gallon empty DEF jugs piled up at the fuel islands lately? Those are GREAT for the environment...after all, the plastic they are made of will break down in the landfill after 250 years, so what's the big deal? You just have to be patient...

Moral to the story here; keep your memories and cherish what you have from yesterday as long as you can...pretty soon we can all turn out tool boxes into bird feeders, because you won't even be able to open a hood without a code and a remote to tell you how to.

Edited March 6, 2014 by TommyZ

[41180]

Some people just like to bitch about everything. Its a video for gods sake get over yourselves the r model cab isn't coming back the e6 and e9 are not coming back.. its onething to keep the old macks running and cherish them as classic icons but the constant whining about Volvo and modern macks is getting old.as for the new logo I done see anything wrong with it.Mack has had alot of different logos

.

[kscarbel]

Some people just like to bitch about everything. Its a video for gods sake get over yourselves the r model cab isn't coming back the e6 and e9 are not coming back.. its onething to keep the old macks running and cherish them as classic icons but the constant whining about Volvo and modern macks is getting old.as for the new logo I done see anything wrong with it.Mack has had alot of different logos

.

Some colorful rhetoric there. I don't actually think the posts are "complaining about everything". And I suspect they know the R-model cab isn't coming back. I believe they are simply saying that they didn't care for (or understand the point of) the video. Should one be criticizing them for expressing (sharing) their thoughts?

[MACKTRUCKS4]

On page 3 of the brochure, is that a camera in the front bumper? where do you put your foot to open the hood? or aren't you suppose to open the hood?

[41180]

Ill admit I was dissapointed with the video but it was a short video. . It wasn't a featurefilfilm.

[MackMann85]

I don't think anyone minds hearing everyones opinions, its a free country. But there are a few people who seem to have a single purpose in life- to complain about Volvo and any and all changes mack makes. The constant negativity is sad, and I thinik that is more what logtruckman is talking about. It just gets old hearing a broken record of the same song all the time.

[Bullheaded]

I'm really glad to see it's not all "constant Volvo whiners" here.

I really love the old Macks and they are still my favourite. My old R Model was the best truck I ever drove.

But instead of complaining about the new trucks.....why don't we try them, see how they do, and post useful info here on ways to fix any shortcomings they may have.

As much as I hate this new stuff.......for those of us that still actually drive and work for a living......we might as well get used to it. Eventually we are all going to have to accept this new technology.

Unless one of you are smart enough to figure out how to bring us back in time??

[kscarbel2]

I don't think anyone minds hearing everyones opinions, its a free country. But there are a few people who seem to have a single purpose in life- to complain about Volvo and any and all changes mack makes. The constant negativity is sad, and I thinik that is more what logtruckman is talking about. It just gets old hearing a broken record of the same song all the time.

My friend, as always, I appreciate your candor. Speaking only for myself, my single purpose in life is to sell trucks, not to complain about Volvo and what they've done to the former American icon Mack Trucks.

However, like you and everyone on this forum, I do have my own thoughts and express them. Isn't it wonderful to be of a country where freedom of expression is championed

If I may, please allow me to ask you two yes or no questions.

Do you feel that the acquisition of Mack Trucks by a foreign truckmaker was good for America?

Do you feel the dominance of America's truck industry by foreign truckmakers is in the best interest of the United States?

[Bullheaded]

Ok.....so how many American investors were lined up to buy Mack and two, why didn;t it happen?

Just asking.

If no one invested the big dollars in Mack like Volvo did, what do you think would have been the outcome? Would they have ended up sending production to Mexico like every other manufacturer in order to lower their costs and survive?

[Bullheaded]

Oh, and it is good to have freedom of speech and I welcome all oppinions. Just doesn't do the site any good when it is like a constant broken record.

[doubleclutchinweasel]

...can't we all just get along...

[KECorbin22]

The only thing that stays the same is everything changes. Todays world is not the same as most of us on this site grown up in, and 25 years from now it will not be the same as it is today. But like all modern things (cell phone, computers, vehicles) if we don't keep up with it, we become useless.

[Challenger]

Some people just like to bitch about everything. Its a video for gods sake get over yourselves the r model cab isn't coming back the e6 and e9 are not coming back.. its onething to keep the old macks running and cherish them as classic icons but the constant whining about Volvo and modern macks is getting old.as for the new logo I done see anything wrong with it.Mack has had alot of different logos

.

If those engines and trucks came back all you would hear is, "the fuel mileage sucks, there's to much noise in the cab, blah, blah."

[2stacksuperdog]

If those engines and trucks came back all you would hear is, "the fuel mileage sucks, there's to much noise in the cab, blah, blah."

better then i ran out of d.e.f and now i can only go 5 mph. and only the dealer knows how to fix it. and the fuel mileage isn't that much of a difference when you add in all the extra crap and problems. and im done, dont want to hear how all you guys do is just keep talking about something you dont know about

[gearhead204]

I just don't like being "forced" to change as most of us have construction or farm back grounds its the parts are no longer available so we will " force" you into the newer stuff. as a contractor or farmer it don't always make sense to replace an older truck that wont pay for its self in its application but when you can no longer get parts your "forced" to up grade or hire it done on (on there schedule) when you buy a vocational truck its life span is often 30 years unlike a hwy.truck that has 1.5 million miles on it after 10 years I have seen lots of trucks that were 15 years old that didn't have 300,000 on them so how do you justify replacing it when there is still lots left to give.

[Superdog]

I don't like being forced to change either.

1992

2013

[TommyZ]

I'm really glad to see it's not all "constant Volvo whiners" here.

I really love the old Macks and they are still my favourite. My old R Model was the best truck I ever drove.

But instead of complaining about the new trucks.....why don't we try them, see how they do, and post useful info here on ways to fix any shortcomings they may have.

As much as I hate this new stuff.......for those of us that still actually drive and work for a living......we might as well get used to it. Eventually we are all going to have to accept this new technology.

Unless one of you are smart enough to figure out how to bring us back in time??

R Model cab, CL 700 Hood, E9...there's your truck Bullhead...