Daimler Trucks achieves Sales Success in India: 10,000 BharatBenz Trucks Sold

kscarbel2 · April 17, 2014

Stuttgart/Chennai / April 10, 2014

Sales up by 67% in the first quarter of 2014
1,000 units in a month crossed for the first time in March
Market share expanded to more than 5%

Just one month after beginning construction on a new bus plant, Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler AG, has crossed another milestone having sold 10,000 BharatBenz commercial trucks since the market launch in September 2012.

Selling roughly 2,200 vehicles in the first quarter of 2014, the youngest brand in Daimler Trucks’ portfolio also achieved a growth of 67% as compared to the same period in 2013.

BharatBenz’ sales success is impressive considering the Indian truck segment over 6 tons decreased by 20% in the first three months of the year.

“It is a tremendous success for us that we have already sold 10,000 BharatBenz trucks within just 18 months”, says Marc Llistosella, Managing Director & CEO of DICV. “Despite a challenging market environment, we rely on high-quality products and transparent pricing without any discount. This is how we have gained the trust of our customers in a quite apparent way.”

In September 2012, DICV entered the Indian market with an all-new range of heavy truck models. The product portfolio grew by several variants and medium-duty trucks in the months that followed.

BharatBenz now offers a full range of trucks from 9 to 49 ton GVW (gross vehicle weight). In the 9+ ton segment, the company has achieved a market share of 5.3% on the Indian commercial vehicle market.

Since May 2013, DICV has added FUSO trucks to its production portfolio at its plant in Chennai, India.

Operating under Daimler Trucks Asia, BharatBenz works closely with the Japanese subsidiary of Daimler, Mitsubishi Fuso Truck and Bus Corporation (MFTBC).

Following an additional investment of US$69.2 million, BharatBenz and Mercedes-Benz branded buses will begin rolling off the assembly line in Chennai starting in the second quarter of 2015.

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