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Heavy Cargo / August 22, 2014

After a two and a half year market absence, Ford Brazil is re-launching its F series line-up including the previous sales leader F-4000, which will now be available in four-wheel drive.

In addition to a new cab, the previous 120 horsepower 3.9-liter Cummins ISB engine has been replaced by a 150 horsepower 2.8-liter Cummins ISF.

Ford is pricing the two-wheel drive F-4000 at US$51,330, and the four-wheel drive version at US$ 58,333. The F-350 is priced at US$ 44,328. Anti-lock brakes with electronic distribution (EBD) and air conditioning are standard equipment.

In a new initiative in Brazil’s truck market, Ford two months ago began pre-selling the new F series. Proving that the models should never have been taken out of production, no less than 800 customers were willing to purchase the upcoming new trucks sight unseen.

After this strong customer response, Ford believes that during the F-4000’s two year absence, no competitor successfully filled the gap created by the truck’s departure.

Introduced in 1957, over 170,000 Ford F-4000s have been sold.

"Hard-working professionals with farms and businesses use the truck both for work and as a personal vehicle. This generates a high level of loyalty, "says Guy Rao, Chief Operating Officer of Ford trucks in South America.

The F series represents 30% of Ford’s Brazilian truck sales. When the Euro-3 emissions F-4000 was discontinued at the end of 2011 with the arrival of the Euro-5 emissions standard, inventory levels were high:

"In 2012, even without having produced a single truck that year, the F-4000 was the best-selling model in its segment," recalls Rao.

The F-350 and F-4000 are equipped with a new 150 horsepower 2.8-liter Cummins ISF engine using selective catalytic reduction (SCR) to meet Euro-5 emissions, paired with a new five-speed Eaton FSO4505D overdrive transmission and Dana 80 rear axle.

Ford says the new powertrain is 6 percent more efficient than the Euro-3 unit it replaces, and delivers significantly lower NVH levels (noise, vibration and harshness).

http://www.fordcaminhoes.com.br/serie-f/f-4000

http://www.fordcaminhoes.com.br/serie-f/f-4000/galeria/exterior

http://www.fordcaminhoes.com.br/serie-f/f-4000-4x4

http://www.fordcaminhoes.com.br/serie-f/f-4000-4x4/galeria/exterior

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