Brand Loyalty

[kscarbel2]

Diesel News Australia / February 3, 2015

Truck brands inspire a peculiar loyalty among those which work with them. Many truckies have a favourite brand and model, if asked. Some of those involved in designing and building them also feel the same way. Here is one of the Mack enthusiasts involved in the development on the Mack Titan talking with love for the bulldog brand.

Mack seems to be one of those brands which engenders the most affection. Historically, the B models were an integral part of the explosion in the trucking industry from the late fifties through to the early seventies. Many of the iconic trucking companies we know today started out with those early Mack trucks. The Mack was also the go to truck for road trains as they developed and grew in our remote areas.

One of the modern enthusiasts for the Mack brand is Heavy Haulage Australia’s Jon Kelly, although his fleet does include a lot of Kenworths. Here is the latest version of the Titan at work in Western Australia:

[Lmackattack]

I will admit that even tho it seams more drivers these day prefer Paccar trucks. they don't stand behind them as strongly as Guys that own or drive a Mack. I never hear owners of Freightliners or wester stars talk about them they way Mack guys talk about their Macks. It must be in the blood?

[41180]

Mack trucks is more than a image , more than a specific model or style. Pete and kW really are popular because of there flagship 379 and w900 models and the caterpillar engine. The mack family is so much bigger and better .

[Red Horse]

Mack trucks is more than a image , more than a specific model or style. Pete and kW really are popular because of there flagship 379 and w900 models and the caterpillar engine. The mack family is so much bigger and better .

You mean........"old Caterpillar engine"!!??

[41180]

Yeah 3406 and c15 c16 . big horsepower

[vision386]

Personally,i think Mack is more than just a truck,it's an American icon EVERYBODY knows what a Mack truck is! I don't think any truck maker has the following/history that Mack does. I guess I am guilty as charged with brand loyalty,i've owned 5 so far and driven many more..................................Mark

[mowerman]

very interesting,,,thanks ive also owned 5 of them,,,still own one. bob

[kscarbel2]

The former Mack Trucks was an integral part of the fabric of American society. Mack Trucks was representive of the decades within which America was the world's leader in technological innovation. The United States, from the Empire State Building to the Boulder Dam, was built on the back of the Mack truck. Mack was the only truck brand known universally by woman and children from coast to coast.

However, this is all talk of an era gone by. Today, Mack is merely a nameplate affixed to a Volvo platform, which has zero connection with America's past.