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Hyundai Motor to enter commercial vehicle market in U.S., Europe


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Reuters / February 16, 2015

South Korea's Hyundai Motor Co.plans to spend US$1.8 billion by 2020 on a major offensive in commercial vehicles, including entering the U.S. market, to catch up with rivals in a rapidly growing global market.

Hyundai said it plans to introduce "premium models in North America and Europe."

Hyundai, the world's No.5 automaker when paired with sister Kia Motors Corp., expects the global commercial vehicle segment to grow 30 percent annually over the next five years.

In support of the company’s commercial vehicle ramp-up, Hyundai will invest US$363.1 million to expand its truck and bus production facilities. The company plans to boost its annual production capacity by 54 percent to 100,000 units by 2020, up from 65,000.

Over the remainder of the decade, the company will also spend US$1.45 billion on the development of additional new commercial vehicle models.

The company introduced its new Xcient heavy truck range in 2013, and new H350 full-size van in 2014 which competes with the Ford Transit and Mercedes-Benz Sprinter.

http://www.hyundaiviethan.com/uploads/image/files/qz_katalog_hyundai-truck_by.pdf

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Given their aggressiveness in the car business, this can't be good news for US companies. Their Sprinter/Transit looks just like a .......Sprinter/Transit. As for the big trucks, more Euro stuff. We shall see if they come up with a conventional.

There's only so many ways to design an aerodynamic box on wheels, so I can appreciate your thought that the H350 and European vans follow a similar exterior design theme. I saw the new H350 at the IAA Hanover show and was extremely impressed. Hyundai did their homework.

In light commercial, Hyundai also has the popular H-1 mid-sized van, a size lacking in the US market since end of Chevrolet Astro production.

http://worldwide.hyundai.com/wcm/idc/groups/sgvehiclecontent/@hmc/documents/sitecontent/mdaw/mdg0/~edisp/brochure-h1-2011.pdf

Page 10 - http://www.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdgw/~edisp/hw086854.pdf

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