CAT reinforces commitment to Australian market

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Prime Mover Magazine / August 18, 2015

Cat Trucks has issued a statement to reconfirm its commitment to the Australian market.

After presenting the brand’s growing portfolio at truck shows in both Brisbane and Perth, Navistar Auspac’s Director of Sales, Marketing and Business Development, Glen Sharman, said there were “many positives” surrounding the future of Cat Trucks.

“We are here for the long haul and while recent events here and abroad have caused some competitors and commentators to suggest that the effort and energy behind Cat Trucks is waning, nothing could be further from the truth,” he said.

Sharman pointed out that the world’s first Cat-branded on-highway trucks were launched to Australian operators only five years ago, with the CT610 and CT630 models providing the initial platform. Today, Cat Trucks boasts a model range capable of roles from rigid delivery duties through to road-train triples.

“Given the pace of development, we sometimes need to remind ourselves just how far Cat Trucks has come in a relatively short time,” he explained.

“Of course there have been challenges, but the end result of creating an increasingly strong presence in markets as fiercely competitive as Australia and New Zealand is a great testament to both the dedication of the people and the durability of the products.”

Glen Sharman added the formation of Navistar Auspac in 2014 as a fully factory-backed division of giant US truck and engine builder Navistar Inc, as well as “substantial investments” in the development of models specifically for the Australian and New Zealand markets were “blatant proof” of the commitment behind the Cat Trucks business.

“It has been a dynamic five years but no one should be in any doubt, the next five years will be even more dynamic. The best is still to come.”