Scania Fall Clothing Collection – A Blend of Modern and Retro Styles

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Scania Press Release / September 1, 2015

Workwear with a vintage feel: that’s the theme for Truck Gear’s autumn collection, which is being launched today. Both flannel and stone-washed materials feature in the range’s jackets and hoodies, with the theme giving a nod to Scania’s history.

Scania has launched its new autumn and winter collection, just in time for the beginning of autumn. This year’s vintage-workwear theme draws inspiration from the early 1950s.

“The Gear Up T-shirt is based on a picture that I found in an old Scania Vabis catalogue,” explains graphic designer Lage Dahlgren. “So, It’s based to some degree on Scania’s heritage.”

However, while the theme is vintage, this doesn’t mean that the whole collection is old fashioned. “We couldn’t make everything vintage, as it would have seemed like we only made old things,” says Dahlgren. “We’re living in the modern world.”

Truck Gear is comprised of two distinct lines: Classic and Attitude. The Classic collection features clothes in Scania’s original colours: black, white, blue and red. The choice of colours makes the source of the clothes crystal clear: it’s immediately apparent that they are inspired by Scania.

Truck Gear’s other line, Attitude, is more modern and influenced by current fashions. With the clothes based around autumn fashions rather than Scania’s colours, it was extremely important to produce a graphic identity for the prints that showed where the clothes come from. This was Lage Dahlgren’s job.

“My task was to ensure that it was clearly visible that the garments come from Scania,” he says. “We’re continually trying to develop new prints. It’s something that we want and that the buyer wants.”

Among the garments on offer this autumn are jackets, hoodies and beanies, with materials ranging from flannels to stonewash.

Susanna B Hansson, Product Manager for Scania Truck Gear, says, “We have produced a wide range of jackets and worked with different washes, such as stonewash, for example. We’ve also used different types of prints, gum prints and glossy prints.”

The clothes are available from Scania’s web shop from today. http://shop.scania.com/en/

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