Professional int’l level truck show coming to U.S.

[kscarbel2]

Commercial Carrier Journal (CCJ)  /  April 14, 2016

A new trucking trade show that will allow suppliers, trucking OEMs and others to showcase their products has been announced by Hannover Fairs USA (HFUSA), a Deutsche Messe subsidiary, and Newcom Business Media, organizer of the Canadian-based Truck World and ExpoCam trade shows.

The inaugural North American Commercial Vehicle (NACV) Show, focused on the commercial fleet and heavy truck market, is set for Sept. 25-29, 2017 in Atlanta, and will consist of more than 300,000 square feet of exhibition space.

The NACV Show will be held on alternating years from the IAA Commercial Vehicles show in Hannover, Germany, which is held during even years.

“The new North American Commercial Vehicle Show is a perfect fit with Deutsche Messe’s commercial vehicle events portfolio,” says President & CEO of HFUSA Larry Turner. “HFUSA and Newcom are uniquely positioned to develop and organize this new event while working with the industry to guarantee the needs of all participants are met.”

The NACV Show will specifically target North American-based commercial fleet owners, owner-operators, commercial and light commercial vehicle dealers, distributors, repair shops, truck manufacturers and the commercial vehicle trade media, organizers say.

Last month, the American Trucking Associations and the Heavy Duty Manufacturers Association announced the two groups were also exploring the possibility of launching a U.S.-based truck show with German trade show firm Messe Frankfurt as a partner. No further details from that announcement have been made available to-date.

Preliminary plans for the potential ATA/HDMA event also called for an early fall date in odd-numbered years.

 

 

[kscarbel2]

New North American Commercial Vehicle Show Slated for September 2017

Heavy Duty Trucking  /  April 14, 2016

A new, bi-annual North American trucking trade show has been scheduled for September 2017 in Atlanta.

The inaugural North American Commercial Vehicle Show, focused on the commercial fleet and heavy truck market, will debut September 25-29, 2017, with more than 300,000 square feet of exhibition space.

The new show will be organized and managed jointly by Hannover Fairs USA (HFUSA), a subsidiary of Deutsche Messe, and Newcom Business Media, the organizer of the Canadian-based Truck World and ExpoCam trade shows, through the North American Commercial Vehicle Show Partnership. (Newcom also publishes trucking magazines such as Today's Trucking and Truck News.)

The NACV Show will be held on alternating years from the IAA Commercial Vehicles show in Hannover, Germany, held during the even years. IAA is hosted by Deutsche Messe and owned by VDA (Verband der Automobilindustrie e.V.). Deutsche Messe also organizes China Commercial Vehicle held in Wuhan, China.

The NACV Show will target North American-based commercial fleet owners, owner-operators, commercial and light commercial vehicle dealers, distributors, repair shops, truck manufacturers and the commercial vehicle trade media.

This is not the only effort to establish a new North American trucking show that will alternative years with IAA. Last month, the American Trucking Associations, along with the Heavy Duty Manufacturers Association division of the Motor and Equipment Manufacturers Association, announced they are working with global event management and trade show firm Messe Frankfurt Inc. to develop a new, biennial North American-based truck and transportation event. However, no details on dates or location were announced.

These developments come in the wake of the major original equipment (truck and engine) makers deciding not to exhibit at this year's Mid-America Trucking Show in Louisville, Ky., with many saying they would prefer an every-other-year format like IAA.

 

[kscarbel2]

New Truck Show to Focus on Technology, Fleet Buyers

Heavy Duty Trucking  /  May 23, 2016

The goal of the new North American Commercial Vehicle Show is not to compete with established regional trucking shows that are popular with owner-operators and families, but to provide a more business-focused event showcasing the latest truck technology for fleets.

“The main idea here is that what was missing from North American shows was a real focus on the medium to large fleets and the technology of today and tomorrow,” explained Joe Glionna, vice president of Newcom Media USA, one of the partners putting on the new event, in an interview with HDT.

The new show will be held Sept. 18-22, 2017, at the Georgia World Congress Center in downtown Atlanta. Daimler Trucks North America is the first truck OEM to announce a commitment to the new show, but other announcements will be forthcoming.

The NACV Show is organized and managed jointly by Newcom Media USA and Hannover Fairs USA. Newcom, a major Canadian B2B publisher, puts on the Truck World and ExpoCam trade shows. Hannover Fairs USA develops and manages marketing programs at Deutsche Messe events in Hannover, Germany, and the United States, as well as in emerging markets.

The genesis for a new show was the pullout of major truck and engine OEMs from the Mid-America Trucking Show last year. DTNA and others expressed a desire for a show that would run on opposite years to the big IAA commercial vehicle show in Hannover, Germany, and that would have some of the same attributes of the European event, where fleets actually come to place equipment orders.

In fact, Glionna said he doesn’t view the NACV show as directly competing against any shows that are currently in the North American market.

“We believe there’s a place in this industry for events for truck enthusiasts, for owner-operators, for the family aspect of trucking, and we hope they continue to succeed in various regional markets,” Glionna said. “But what was missing … was an event that brings the buyers together and the latest technologies and the biggest fleets.”

He noted there also will be a “robust European technology section of the show.”

While owner-operators are certainly welcome, Glionna said, the NACV show will not have some of the types of features that would typically be a draw for this audience, such as a truck beauty competition, driver recruiting booths, concerts, educational programs, and vendors showing off products and services that are not directly related to the business of running a fleet.

Quality, not quantity, is the goal when it comes to attendees and exhibitors.

“Our expectations are quite low compared to the announced numbers” from some other shows, Glionna said. “We have no interest in having 50,000 people at this show. If we had 10,000 to 15,000 qualified buyers the first year, that would be a big success in our minds. It's not about big numbers, it’s about the right equipment, the right place to do business, and the right people to do business with.”

NACV will be a five-day show. While schedules are far from finalized, as plans stand now, only two days are likely to be open to the general public, Glionna said. A third day will be limited to invited guests – customers and prospects of the exhibitors. A fourth day will be for the press, a fifth day for suppliers to meet with OEs.

Eventually, Glionna said, NACV can become more of a truck-buying event like IAA. “In the North American market, trade shows are far less about acquisition than European shows, and it’s a mentality that’s not going to change in year one. I think we’re going to see a real attempt to start to create sales cycles where the show becomes a major date in that sales cycle.”

 

[TeamsterGrrrl]

So in other words... Us bloggers, company drivers, owner-operators, and just plain truck nuts ain't welcome!

[kscarbel2]

15 minutes ago, TeamsterGrrrl said:

So in other words... Us bloggers, company drivers, owner-operators, and just plain truck nuts ain't welcome!

At IAA Hanover, the show is full of European truck drivers.

The exception is Press Day, which is limited to journalists so they can photograph.

[kscarbel2]

NACV Show names official hotels

Today’s Trucking  /  July 7, 2017

ATLANTA, GA – Official hotels and room rates have been established for those attending the inaugural North American Commercial Vehicle Show (NACV Show) this September.

“Excitement for the inaugural NACV Show is building, and we expect a North American audience of fleet decision makers, industry leaders and influencers will attend this important industry event in September,” said Larry Turner, president and Chief Executive Officer of Hannover Fairs USA and co-organizer of the NACV Show.

The NACV Show housing website offers available rooms in the Atlanta area starting at US $119 per night. “Now is the time to register to attend the show and to secure accommodations as room blocks are filling up,” added Turner.

The NACV Show is open to the press only on Sunday, September 24 and is open to exhibitors and invited guests on September 25. General admission for fleet representatives and non-exhibiting suppliers is September 26-28.

To register to attend the North American Commercial Vehicle Show 2017, go to attendee registration. To view the entire trade show floor, visit NACV Show 2017 floorplan. A current list of exhibiters is located at NACV Show 2017 exhibitors.

[DailyDiesel]

Daimler and its subsidiaries have a very large presence at this show.

[kscarbel2]

This is what the truckmakers wanted, a professional show the likes of the IAA show in Hanover, Germany. Daimler and Volvo pushed for it, Paccar had no objections and Navistar went along with the idea. The Louisville show was amateur in execution, and more of an owner-operator show......It's not what they wanted. Rather, they desired a high end platform with which to introduce their latest products and technology (like IAA).

[DailyDiesel]

It looks like Paccar leaves the show responsibilities up to local dealers? I could barely find them on the map.

[kscarbel2]

35 minutes ago, DailyDiesel said:

It looks like Paccar leaves the show responsibilities up to local dealers? I could barely find them on the map.

I can't imagine that in this case. At IAA, Paccar and DAF corporate are in charge.

[kscarbel2]

New US truck show all about business

Today’s Trucking  /  July 24, 2017

The North American Commercial Vehicle Show (NACV Show) won’t look like other trucking events across the U.S. when the doors open from September 25-28. There will be no recruiting pavilion; no show and shine competition. Not even drivers walking the halls. But when the inaugural event opens in Atlanta, Georgia, it will feature an undeniable focus on the business of trucking.

To borrow from the show’s tagline, this is “where fleets meet”.

Exhibit space in the Georgia World Congress Center is already sold out, ensuring 367 companies will be on site -- including every major Original Equipment Manufacturer. As of July 24, another 25 hopeful exhibitors were on a waiting list for any last-minute space that might open.

“I don’t think we’ve ever seen booth designs quite like this,” adds Joe Glionna, president of Newcom Business Media, which has partnered with Hannover Fairs USA in the venture. “The truck manufacturers are making an incredible investment to ensure their booths are designed in a way that’s conducive to conducting business … the ‘wow factor’ around the show is going to be crystal clear.”

The sheer scale of the space will ensure exhibitors can display full product lines, from commercial trucks to buses. Notably, many of them will also incorporate dedicated meeting spaces, while others are preparing to book on-site rooms by the hour.

“You’re going to see lots of meetings take place on and off the show floor,” Glionna says.

The focus on business dealings, after all, is the reason the show emerged. Industry suppliers had been raising frustrations about the structure of established shows in the U.S. Niche-market events were serving groups like vocational or construction markets, but it was difficult to conduct business at broader industry events where qualified buyers had to share space with drivers and truck enthusiasts.

Business-to-business shows in North American have not traditionally been home to on-site deals, like those which take place in Europe. “But that,” Glionna adds, “is starting to change.”

Schedules presented another challenge. Deutsche Messe -– Hannover Fairs USA’s parent company -- runs Europe’s largest truck show every two years in Hannover, Germany. Opportunities in the U.S. had been established around annual shows.

“They didn’t feel they had enough to talk about every year,” Glionna says, referring to manufacturers and their scheduled release of new products. And the idea of alternating years with a European show became particularly interesting to the major suppliers with a presence on both sides of the Atlantic.

The show that emerged as an answer to these challenges involves its own trans-Atlantic partnership between Deutsche Messe and Newcom Business Media. Deutsche Messe is linked to shows in Germany, China, India and Turkey, while Newcom is behind Canada’s Truck World and Expocam trade shows. (Newcom also publishes Today’s Trucking, Truck and Trailer, Truck News, and Truck West, among other titles with shows of their own.)

Glionna reached out to the company that had already made overtures to buy Truck World, and within weeks a meeting was set up in Toronto. If they partnered together on developing a U.S. show, Glionna argued, they would offer an enticing option for the U.S. market. Deutsche Messe purchased half of Truck World, and Newcom secured half of the new venture south of the border.

The new event’s fleet focus will be somewhat dictated by its schedule. On opening Monday, only guests invited by the exhibitors can attend. The doors are open to other visitors from Tuesday to Thursday. “Owner-operators are on the road making money,” Glionna says of the weekday schedules.

Atlanta itself was selected as the event’s home for several reasons. It’s one of about eight cities in the U.S. that can accommodate a show this large, he says. It was also neutral territory when compared to other major hubs found close to the head offices of one manufacturer or another. Meanwhile, the Hartsfield-Jackson Atlanta International Airport could accommodate fleet executives attending from across the country, and there were enough nearby rooms to include a housing block that features 36 hotels.

 “It’s not dead center of the country, but it’s also not on a coast, and in terms of north and south it’s pretty central,” Glionna says.

There are several major tourist attractions in Atlanta, too, including the College Football Hall of Fame, Georgia Aquarium, World of Coca-Cola, Centennial Olympic Park, CNN Center, Martin Luther King Jr. National Historic Site, and Jimmy Carter Library and Museum.

As important as the sold-out floor space will be, Glionna doesn’t plan to measure success by that alone. More important will be the quality of the buyers who attend. Organizers have also been quick to temper expectations about visitor volumes as well. It takes time to change habits. Don’t expect 30-40,000 fleet representatives and executives, he says. A draw of “thousands” is more likely. This year it’s about establishing a foundation for future shows, and demonstrating that things are heading in the right direction.

“We see the show coming to fruition for 2019,” he says.

But fleet managers and executives can be part of it this year.

“If you’re looking for free registration, speak to your suppliers who are exhibiting and get a code,” Glionna says.

After all, it’s where fleets meet.