kscarbel2 Posted May 17, 2016 Share Posted May 17, 2016 Volvo Group Press Release / May 13, 2016 Quote Link to comment https://www.bigmacktrucks.com/topic/45240-the-volvo-brand-explained/ Share on other sites More sharing options...
kscarbel2 Posted May 17, 2016 Author Share Posted May 17, 2016 Would you buy a truck.........from these people? Based on the video, their "brand" doesn't possess the qualities required to succeed. Quote Link to comment https://www.bigmacktrucks.com/topic/45240-the-volvo-brand-explained/#findComment-333597 Share on other sites More sharing options...
TeamsterGrrrl Posted May 17, 2016 Share Posted May 17, 2016 This ain't just SOP at Volvo, it's how most big businesses are run today. They don't build brands anymore, they milk them for all their worth by sticking their brand on cheap junk, when they've finally ruined the brand's image they just dump the brand. 1 Quote Link to comment https://www.bigmacktrucks.com/topic/45240-the-volvo-brand-explained/#findComment-333607 Share on other sites More sharing options...
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