DTNA Commits to New North American Commercial Truck Show

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Transport Topics  /  May 23, 2016

Company Also Says It Will NOT Return to MATS in 2017 on ‘Collective Corporate Basis’

Daimler Trucks North America on May 23 announced its intention to exhibit at the first-ever North American Commercial Vehicle Show in Atlanta in September 2017.

The company also told Transport Topics it will not return next year on a “collective corporate basis” to the Mid-America Trucking Show in Louisville, Kentucky.

“Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle Show as the one commercial vehicle event that can meet our business goals and needs,” DTNA President Martin Daum said in a statement distributed May 23 by NACV Show organizers Newcom Media USA and Hannover Fairs USA.

Daum said NACV would be “the perfect platform” for his company to connect with “our suppliers and fleet customers, launch new products and meet with industry press."

“Our choice to sign a letter of intent for the NACV has no connection to other annual regional shows. Attendance at regional shows such as MATS . . . by local dealers or individual brands will be at their discretion. We will not be attending these shows on a collective corporate basis,” DTNA spokesman David Giroux said.

“The NACV will be a showcase for technologies and innovations across all Daimler Truck brands operating in North America. We look forward to the inaugural show in September 2017,” Giroux added.

As an example, DTNA might have a limited presence at shows other than NACV if a dealership or the Western Star Trucks or Detroit Diesel Corp. subsidiaries choose to make an appearance. MATS has a strong following among owner-operators and that might make the show appealing to Western Star, for instance.
The May 23 announcement is part of an ongoing struggle on how to market heavy-duty trucks in North America involving MATS — an annual event in Louisville — and another proposed show to be sponsored by American Trucking Associations and the Heavy Duty Manufacturers Association.

All four North American truck-making corporations and independent engine maker Cummins Inc. backed out of the 2016 version of MATS, saying that an every-other-year format makes more sense. They want to display in Europe at the IAA Commercial Vehicles Show in Hanover, Germany, in even-number years, and a major North American show in odd-number years.

Exhibit Management Associates, the owner and organizer of MATS, has been clear on its intention to keep Mid-America a spring event at the Kentucky Exposition Center, as stated by EMA President Toby Young.

Prior to the May 23 announcement from DTNA, OEMs have been hedging their bets on 2017 plans. As recently as May 11, Volvo Trucks North America executives were asked about their plans at a press event and said they would display at a North American truck show in 2017 but would not specify which one.

“HFUSA and Newcom formed this strategic collaboration to offer industry participants a first look at new products and solutions as well as a premier destination to network and form business partnerships,” HFUSA President Larry Turner said in the announcement. Hannover Fairs is a North American subsidiary of Deutsche Messe, which operates IAA.

“We will continue to work with the other truck manufacturers and strategic industry partners over the coming weeks to solidify their commitments, with the goal of presenting the full event concept to the industry at large by July 1,” added Joe Glionna, vice president of Newcom.

Related reading - http://www.bigmacktrucks.com/topic/44835-finally-%E2%80%93-professional-int%E2%80%99l-level-truck-show-coming-to-america/#comment-330425
 

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Daimler Trucks North America Supports New 2017 Truck Show

Heavy Duty Trucking  /  May 23, 2016

Daimler Trucks North America has signed a letter of intent to exhibit at the inaugural The North American Commercial Vehicle (NACV) Show, a new bi-annual trucking show to be held September 2017 at the Georgia Congress Center in downtown Atlanta, Ga.

The company has agreed to exhibit at the Sept. 18-22, 2017, event, as well as at the 2019 & 2021 NACV Shows. DTNA also joins the NACV Show exhibitor advisory committee.

DTNA last year announced it would not exhibit at the Mid-America Trucking Show in 2016 because it preferred an every-other-year format running in odd years opposite the big IAA Commercial Vehicles show in Hannover, Germany, which is held each September in the even numbered years. The NACV Show, first announced in April, fits the bill, DTNA says.

“Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle (NACV) Show as the one commercial vehicle event that can meet our business goals and needs,” said DTNA President & CEO Martin Daum. “The NACV Show is the perfect platform for Daimler Trucks North America to connect with our suppliers and fleet customers, launch new products and meet with industry press."

However, this does not mean that individual DTNA brands, such as Freightliner, Western Star or Detroit, may not still exhibit at MATS. “Our choice to sign a letter of intent for the NACV has no connection to other annual regional shows," noted David Giroux, director of corporate communications and corporate marketing for DTNA. "Attendance at regional shows – such as MATS or GATS – by local dealers or individual brands will be at their discretion. We will not be attending these shows on a collective corporate basis. The NACV will be a showcase for technologies and innovations across all Daimler Truck brands operating in North America."

The NACV Show is organized and managed jointly by Newcom Media USA and Hannover Fairs USA. Newcom, a major Canadian B2B publisher, puts on the Truck World and ExpoCam trade shows. Hannover Fairs USA develops and manages marketing programs at Deutsche Messe events in Hannover, Germany, and the United States, as well as in  emerging markets such as China, India and Turkey. IAA is hosted by Deutsche Messe and owned by VDA (Verband der Automobilindustrie e.V.). Deutsche Messe also organizes China Commercial Vehicle held in Wuhan, China.

Unclear at this point is the fate of a second effort to establish a new North American trucking show that will alternate years with IAA. In March, the American Trucking Associations, along with the Heavy Duty Manufacturers Association division of the Motor and Equipment Manufacturers Association, announced they were working with global event management and trade show firm Messe Frankfurt Inc. to develop a new, biennial North American-based truck and transportation event. However, no additional details, including specific dates or location, have been announced since that time.

“We will continue to work with the other truck manufacturers and strategic industry partners over the coming weeks to solidify their commitments with the goal of presenting the full event concept to the industry at large by July 1,” said Joe Glionna, vice president of Newcom, in a statement.

The new NACV Show targets North American-based commercial fleet owners, heavy-duty vocational applications, commercial and light commercial vehicle dealers, distributors, original equipment manufacturers, service suppliers, and the commercial vehicle trade media. The first three biennial NACV Shows will be held in Atlanta.

Atlanta "has done a good job of setting itself up to handle large trade shows," said Glionna.

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Daimler joins NACV Show in 2017

Fleet Owner  /  May 24, 2016

The North American Commercial Vehicle Show (NACV Show) announced that Daimler Trucks North America (DTNA) has signed a letter of intent to exhibit at the inaugural NACV Show in Atlanta, GA, from Sept. 18-22, 2017, as well as the 2019 & 2021 NACV Shows. DTNA also joins the NACV Show exhibitor advisory committee.

“Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle (NACV) Show as the one commercial vehicle event that can meet our business goals and needs,” said Daimler Trucks North America president & CEO Martin Daum. “The NACV Show is the perfect platform for Daimler Trucks North America to connect with our suppliers and fleet customers, launch new products and meet with industry press."

David Giroux, director corporate communications and corporate marketing at Daimler Trucks North America, continued: “Our choice to sign a letter of intent for the NACV has no connection to other annual regional shows.  Attendance at regional shows – such as MATS or GATS – by local dealers or individual brands will be at their discretion.  We will not be attending these shows on a collective corporate basis.  The NACV will be a showcase for technologies and innovations across all Daimler Truck brands operating in North America.  We look forward to the inaugural show in September 2017.”

The NACV Show is organized and managed jointly by Newcom Media USA (Newcom) and Hannover Fairs USA (HFUSA). The NACV Show targets North American-based commercial fleet owners, heavy duty vocational applications, commercial and light commercial vehicle dealers, distributors, original equipment manufacturers, service suppliers, and the commercial vehicle trade media. The first three biennial NACV Shows will be held in Atlanta.

“As the world’s leading commercial vehicle manufacturer, it is critically important to have a technological showcase fitting for display of Daimler Trucks’ unmatched product offerings,” said Florian Martens, director, global communications, Daimler Trucks. “The NACV will provide us the opportunity to spotlight the technology and the boundless innovation that is synonymous with Daimler Trucks.” 

“The North American truck market is a technological leader, highly sophisticated and critically important to Daimler Trucks, this is an exciting development in the global commercial vehicle industry,” Martens added.

“Daimler Trucks North America’s commitment to these three events solidifies the importance of the NACV Show, creating value for all of our visitors and exhibitors," said Larry Turner, president & CEO of HFUSA. “HFUSA and Newcom formed this strategic collaboration to offer industry participants a first look at new products and solutions, as well as a premier destination to network and form business partnerships.”

“We will continue to work with the other truck manufacturers and strategic industry partners over the coming weeks to solidify their commitments with the goal of presenting the full event concept to the industry at large by July 1,” added Joe Glionna, vice president of Newcom.

To register to exhibit or attend North American Commercial Vehicle 2017, visit www.nacvshow.com or contact HFUSA Sales Director, Ethan Carter at ecarter@hfusa.com or (773)796-4250.