Navistar commits to new Atlanta truck show for September 2017

[kscarbel2]

Transport Topics  /  May 25, 2016

Growth of Atlanta Show Comes at Expense of Mid-America Trucking Show

Momentum for the North American Commercial Vehicle Show in Atlanta grew on May 25 when Navistar International Corp. announced it has committed to the new show for three years — 2017, 2019 and 2021 — and that it definitely will not exhibit on the corporate level at the Mid-America Trucking Show in 2017.

Navistar joins Daimler Trucks North America, which made a similar statement May 23 that it will turn from MATS toward the NACV Show in Atlanta in September 2017.

Unlike Mid-America, which is annual in Louisville, Kentucky, in the spring, NACV is set up for Septembers in odd-numbered years.

“This is the perfect showcase for the International lineup of trucks and technology,” Navistar Senior Vice President Jeff Sass told Transport Topics. He said MATS is “a very good owner-operator show, but we’re looking for a comprehensive vehicle show.”

Sass said International dealerships retain the right to display at MATS if they choose, but the big corporate display will move to Atlanta’s Georgia World Congress Center. He also said Navistar could return to Mid-America in 2019, depending on circumstances at the time.

NACV is a new show developed by Newcom Media USA and Hannover Fairs USA, subsidiaries of Canadian and German corporations, respectively.

As with Daimler, Navistar has been given a seat on the show’s advisory committee.

All four North American truck-making corporations and independent engine maker Cummins Inc. backed out of MATS this year, saying that an every-other-year format makes more sense. They want to display in Europe at the IAA Commercial Vehicles Show in Hanover, Germany, in even-number years, and at a major North American show in odd-number years.

Hannover Fairs’ parent company is Deutsche Messe, which owns the fairgrounds for IAA and operates the show, although it does not own IAA. Newcom is a Canadian publisher of trucking news and other information as well as the operator of truck shows in Montreal and Toronto.

Sass said the new show appeals to Navistar management because it will allow the company to display all of its commercial vehicles at once, including on-highway, vocational, medium-duty, severe service and maybe even school buses. He also said he expects a greater emphasis on actual truck sales at the show.

“I could foresee some fleets coming to the show to look at our lineup and giving a PO [purchase order],” Sass said in offering a best-case scenario. Sass said Navistar and DTNA compete fiercely for sales, along with the operating companies of Paccar Inc. and Volvo Group, but Navistar would like to see all truck makers at the same place.

“From our view, if all of the OEMs are in one place, it lets customers compare and contrast our products with our competitors, and we like that because we’re proud of what we’ve done," Sass said.

“And it’s good for the customers, too. If we’re all in it draws better attendance from key stakeholders, who don’t have to worry about going to four or five shows,” he said.

In addition to Mid-America and NACV, another show was proposed in March by American Trucking Associations and Heavy Duty Manufacturers Association.

Commenting after the announcements by Daimler and Navistar, ATA President Bill Graves said:

“At this point, it is unlikely that our exploration of the possibility of a new truck show will be successful, but we will continue to look for ways to advance ATA’s position as the leading voice promoting trucking in the U.S.”

Graves added that “ATA is proud of, and appreciates, the strong relationship we have with our allied members and suppliers — especially our OEMs — and we intend to support them and their endeavors, which we believe should benefit our industry as a whole.”

[kscarbel2]

Navistar Second OE to Sign with NACV Show

Heavy Duty Trucking  /  May 25, 2016

Navistar has signed a commitment to exhibit at the inaugural North American Commercial Vehicle Show in Atlanta, Ga., in September 2017, as well as at the 2019 and 2021 editions of the new biennial show.

Navistar is the second truck maker to sign on to the new show, following an announcement from Daimler Trucks North America earlier this week, also for a three-show/six-year commitment.

"The NACV Show’s focus on the North American fleets market, trade press and its every other year cycle are the contributing factors that influenced our decision to exhibit,” said Navistar President and CEO Troy A. Clarke.

Navistar also joins the NACV Show exhibitor advisory committee.

The company told HDT it will not attend the 2017 Mid America Truck Show. "However, we have made no final decisions beyond that," said spokesperson Lyndi McMillan. We will reevaluate where we stand in subsequent years."

Organized and produced jointly by Hannover Fairs USA (HFUSA) and Newcom Media USA (Newcom), the NACV Show is aimed at medium- to larger-size fleets. It will showcase the latest innovations in the commercial vehicle industry and will offer networking and new business opportunities. The first three biennial NACV Shows will be held in Atlanta.

“The NACV Show will be the foremost North American gathering place for anyone involved in the business of commercial vehicles," said Navistar Senior Vice President of Truck Sales and Marketing Jeff Sass. "Navistar’s commitment to exhibit at the NACV Show is critical to our marketing strategy.”

[kscarbel2]

Navistar commits to new North American show

Today’s Trucking  /  May 25, 2016

The North American Commercial Vehicle Show (NACV Show) today announced that Navistar has signed a commitment to exhibit at the inaugural NACV Show in Atlanta, Georgia from September 18-22, 2017. Navistar also will exhibit at the 2019 & 2021 NACV Shows, demonstrating its International Truck brand at all three events. Navistar also joins the NACV Show exhibitor advisory committee.

“The NACV Show’s focus on the North American fleets market, trade press and its every other year cycle are the contributing factors that influenced our decision to exhibit,” said Navistar President & CEO Troy A. Clarke. “Navistar looks forward to utilizing the NACV Show to launch new products and to meet face-to-face with suppliers, fleet customers and industry press."

Senior Vice President of Truck Sales and Marketing Jeff Sass continued, “The NACV Show will be the foremost North American gathering place for anyone involved in the business of commercial vehicles. Navistar’s commitment to exhibit at the NACV Show is critical to our marketing strategy.”

Organized and produced jointly by Hannover Fairs USA (HFUSA) and Newcom Media USA (Newcom), the NACV Show will debut the latest innovations in the commercial vehicle industry and will offer visitors outstanding networking and new business opportunities. The first three biennial NACV Shows will be held in Atlanta.

“We are so excited to experience Navistar’s latest truck innovations at the launch of the NACV Show,” said President & CEO of HFUSA Larry Turner. “We fully support Navistar’s commitment to joining our industry leading exhibitor line-up.”

“The NACV Show is devoted to featuring ground breaking innovations from the world’s most important commercial vehicle brands,” added Joe Glionna, Vice President of Newcom.

To register to exhibit or attend the 2017 North American Commercial Vehicle Show, please visit the website www.nacvshow.com or contact HFUSA Sales Director, Ethan Carter at ecarter@hfusa.com or (773)796-4250.

About Hannover Fairs USA

Hannover Fairs USA (HFUSA) develops and manages marketing programs at Deutsche Messe events in Hannover, Germany and the United States, as well as in such key emerging markets as China, India and Turkey. Working closely with its clients, Hannover Fairs helps them maintain their competitive position on and off the event floor. The company’s programs reflect the global scope of Deutsche Messe's activities.

About Newcom Media USA

A wholly owned subsidiary of Newcom Business Media in Toronto, Newcom is Canada's premier B2B publisher delivering information and marketing services to a wide variety of industries via magazines, directories and trade shows. Their trucking portfolio includes Today’s Trucking, TruckandTrailer, Transport Routier, Truck News, and Truck West magazines, as well as the Truck World and ExpoCam trade shows.

About Deutsche Messe AG

From its headquarters in Hannover, Germany, Deutsche Messe AG plans and stages leading capital goods trade fairs around the globe. The company ranks among the five biggest tradeshow organizers in Germany, with projected revenue of 329 million euros in 2015. The company’s event portfolio includes such world-leading events as CeBIT (digital business), HANNOVER MESSE (industrial technology), BIOTECHNICA/LABVOLUTION (biotechnology and lab technology), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and floor coverings), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), and LIGNA (woodworking, wood processing, forestry). With approximately 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.