Restructuring completed - Daimler opens 6th business hub for commercial trucks

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Daimler Trucks Asia Press Release  /  May 20, 2016

Kawasaki, Japan-headquartered Daimler Trucks Asia (DTA) has completed the restructuring of its operations with the opening of its sixth regional business center in India.

DTA, which oversees the Mitsubishi Fuso and BharatBenz commercial truck brands, now has six strategically located sales and service centers in key regions of growth.

The latest regional center, Daimler Commercial Vehicles Center Southern Asia (DSA) in Chennai, is responsible for six country markets. With immediate effect, DSA is supporting the sales and services activities of Fuso trucks and buses, BharatBenz trucks, and Mercedes-Benz trucks.

"Within just seven months, we have succeeded in realigning our sales and service organization in key regions of growth – close to our customers and with a clear focus on commercial vehicles. In the Southern Asia region, we are now opening the last of a total of six new regional centers. This will also enable us to offer tailored products and services from a single source to our customers. In 2015, Daimler Commercial Vehicles sold 43% more trucks in the Southern Asia region then in 2014, a figure which illustrates the potential for growth in this region," says Daimler Trucks & Buses head Wolfgang Bernhard.

“The Regional Centers are an excellent example of how Daimler Trucks Asia directly benefits from the global reach of our parent Daimler. We expect these Regional Centers across the globe to provide us with substantial further momentum for exports both from Japan and India,” says Daimler Trucks Asia head Marc Llistosella.

Southern Asia: DTA aims to enhance its presence in new entry markets

The business of Daimler's commercial vehicle divisions in the Southern Asian region comprises the six markets of Sri Lanka, Myanmar, Nepal, Bangladesh, Bhutan and the Maldives.

“We are very positive about this region”, says Daimler Commercial Vehicles Center Southern Asia head Amit Bisht. “Demand across our brands and product lines has already been favorable. With our new structure, we see great potential to capture additional sales.”

The gross domestic product in the six markets, which most recently has averaged around 6 percent in 2014, shows clear potential for growth.

Sri Lanka is already an important market for Daimler Trucks’ commercial vehicle business. Daimler Trucks has been represented there for 40 years, and Fuso in particular has maintained the biggest market share amongst Japanese brands for the sixth year in a row.

In Myanmar [Burma] and Nepal, the company is facing a promising future after entering the market about 2 years ago. Besides the fact that both markets are highly significant for the used commercial vehicle business in particular, Fuso and BharatBenz trucks have been well-received.

Latin America: DTA shows strong presence in Peru and the all-new Fuso truck range accelerates its sales in the region. Fuso has maintained the biggest market share in Peru, led by our Canter light truck and Rose bus, due to their high engine performance and durability.

Since last year, DTA has been selling the new Fuso truck range in Chile, the Dominican Republic, Panama, Suriname and Trinidad and Tobago, Bolivia, Costa Rica, and Honduras. We now plan to introduce the range in the remaining markets.

Market responsibility of the 6 regional centers

Regional Center Middle East & North Africa:
Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, the United Arab Emirates (UAE) and Yemen.

Regional Center Central Africa:
Angola, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of the Congo, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Madagascar, Mali, Mauritania, Mauritius, Niger, Nigeria, Republic of the Congo, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Togo, Uganda, Western Sahara.

Regional Center Southern Africa:
Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe.

Regional Center South East Asia:
Brunei, Cambodia, Fiji, French Polynesia, Hong Kong, Indonesia, Laos, Malaysia, Mongolia, New Caledonia, Papua New Guinea, the Philippines, Singapore, South Korea, Taiwan, Thailand, Vanuatu and Vietnam.

Regional Center Southern Asia:
Bangladesh, Bhutan, Maldives, Myanmar, Nepal and Sri Lanka.

Regional Center Latin America:
Antigua, Bahamas, Barbados, Belize, Bermuda, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, St. Kitts, St. Lucia, Surinam, Trinidad & Tobago, Uruguay and Venezuela.

Daimler Trucks Asia at a Glance

Daimler Trucks Asia combines the strength of Daimler India Commercial Vehicles (DICV) and Mitsubishi Fuso Truck and Bus Corporation (MFTBC), collaborating on a range of topics ranging from product development, production and R&D to Sales & market development activities.

MFTBC at a Glance

Kawasaki, Japan-based Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia's leading commercial vehicle manufacturers. In 2015, the company sold 154,200 light, medium and heavy trucks and buses. Daimler owns 89.29% of MFTBC, with Mitsubishi group companies owning the remaining 10.71 percent. MFTBC is an integral part of the Daimler Trucks division of Daimler AG.

DICV at a Glance

Commercial vehicle maker Daimler India Commercial Vehicles (DICV) is a wholly-owned subsidiary of Daimler AG, producing 9 to 49 tons trucks for the Indian domestic market under the BharatBenz brand.

BharatBenz branded trucks and buses, and Mercedes-Benz buses are produced at DICV’s state-of-the-art plant in Oragadam, near Chennai

The facility also assembles Fuso-brand trucks, which are exported to Southeast Asia, Africa, and Latin America.

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