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The Volvo Group's mission is driving prosperity through transport solutions


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Volvo Group is predominantly............a truckmaker. And yet, not a single Volvo Group truck is shown in the video. Go figure.

Tell me one US truck customer who would "actually" be compelled to buy a Volvo truck based on seeing this video.

Volvo Group sales marketing has never been good, and now its gravitating even farther away from where its needs to be.

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Meanwhile, down the street, the competition has a video impressing the customers, and making it dealers feel good about their decision in truck franchises.

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