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Volkswagen Truck & Bus Press Release  /  June 1, 2016

L'Oréal Paris brings professionals from its development labs to several cities in Brazil

A Volkswagen Constellation 6x2 underwent a radical transformation to promote retail sales of L'Oréal women’s Elseve hair care products in Brazil.

The truck’s custom-built body is equipped with equipment that allows its road-going professionals to analyze a woman’s hair condition within minutes, including damage caused by the action of chemical processes, drying and other issues.

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