kscarbel2 Posted January 2, 2017 Share Posted January 2, 2017 Automotive News / January 2, 2017 Ford Motor Co. is starting the new year with a new name for its commercial dealer network. The vehicle manufacturer's old Business Preferred Network -- roughly 650 dealerships nationwide that sell commercial trucks and vans -- are now known as Commercial Vehicle Centers. The rebranding effort also includes expanded service and enhanced training at dealerships. "We felt compelled to step back and analyze our dealer network program in this space," John Ruppert, Ford's general manager of commercial vehicle sales and marketing, told Automotive News, adding: "There was truly an opportunity to rebrand the network to be more descriptive of what this is all about." The enhanced training covers sales, service, parts and finance. It's meant to boost dealership staffers' knowledge of the commercial vehicle business. Participating dealers must meet requirements such as stocking a minimum number of commercial vehicles, subscribing to a commercial tools ordering system and providing a minimum number of service hours. Dealers are launching the program now, and are adding signage to their showrooms. In the first half of 2016, Ford's commercial business rose 9.6 percent from a year earlier and accounted for 30 percent of the overall commercial market, according to the most recent data by IHS Markit. This fall, Ford launched a redesigned Super Duty, following updates in recent years to its F-650 and F-750 medium-duty trucks and its Transit and Transit Connect vans. "It's the perfect time," said Tim Stoehr, Ford's general fleet marketing manager. "We've just finished a period of the largest investment we've ever made in our commercial products." 1 Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/ Share on other sites More sharing options...
hatcity Posted January 2, 2017 Share Posted January 2, 2017 welcome back. how was your holidays? Quote Success is only a stones throw away.................................................................for a Palestinian Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-356915 Share on other sites More sharing options...
kscarbel2 Posted January 3, 2017 Author Share Posted January 3, 2017 32 minutes ago, hatcity said: welcome back. how was your holidays? Thank you my friend. It was very nice, but I'm glad to be back. Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-356919 Share on other sites More sharing options...
james j neiweem Posted January 3, 2017 Share Posted January 3, 2017 We have been waiting for you to come back and comment on the US Titan issue. Happy New Year. Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-356981 Share on other sites More sharing options...
kscarbel2 Posted January 3, 2017 Author Share Posted January 3, 2017 9 hours ago, james j neiweem said: We have been waiting for you to come back and comment on the US Titan issue. Happy New Year. http://www.bigmacktrucks.com/topic/48150-titan-to-be-discontinued/?page=4#comment-356922 Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-357024 Share on other sites More sharing options...
kscarbel2 Posted February 5, 2017 Author Share Posted February 5, 2017 Ford Unveils CommercialTruckCenter Program Trailer/Body Builders / February 2, 2017 Ford has introduced its Commercial Vehicle Center program to provide fleet and commercial customers nationwide with outstanding sales, service and financing at the dealership level. The network includes more than 650 Ford dealers committed to offering commercial customers the vehicles, financing options and service support their businesses need. The Commercial Vehicle Center program replaces the Ford Business Preferred Network of commercial dealers. “Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers,” said John Ruppert, Ford general manager, commercial vehicle sales and marketing. “Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience.” To maximize customer vehicle uptime, Commercial Vehicle Center dealer service departments are open at least 55 hours per week, and new stocking programs improve parts availability. Ford’s new Commercial Advantage Rewards loyalty program lets customers earn a range of factory benefits that can be redeemed at any Commercial Vehicle Center location. Dealers can offer their own rewards through the program as well. All CommercialVehicleCenter dealer employees are cross-trained by the factory to provide customers with knowledgeable, trustworthy support – from sales to finance to service. Ford has the broadest line of commercial vehicles available – from Transit Connect compact vans to full-size Transit cargo vans, from F-150 pickups through Super Duty chassis cabs, all the way up to F-650 and F-750 medium-duty trucks. CommercialVehicleCenter dealers offer the best selection of in-stock Ford commercial vehicles, and a range of financing options and incentives. “Our goal is to make Ford Commercial Vehicle Center dealers the trusted choice for commercial customers by providing an easy, effortless customer experience through a comprehensive, industry-leading commercial dealer network program,” said Ruppert. For more information, or to locate a local Ford Commercial Vehicle Center, visit fordcommercialvehiclecenter.com Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-360757 Share on other sites More sharing options...
kscarbel2 Posted February 5, 2017 Author Share Posted February 5, 2017 Ford Relaunches Commercial Truck Dealer Program Heavy Duty Trucking / February 1, 2017 Ford is launching the Commercial Vehicle Center dealer program that will replace the Business Preferred Network (BPN) and offer improved service, better parts availability and a new loyalty program, Ford announced. The program is rolling out at 650 of Ford's more than 3,000 dealers in the U.S. and replaces a program that was heavily used by smaller fleets to set up work trucks and vans. Much like a BPN dealer, a Commercial Vehicle Center will offer sales, service, and financing support for commercial buyers. "Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers," said John Ruppert, Ford general manager, commercial vehicle sales and marketing. "Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience." A Commercial Vehicle Center will offer a service counter that's open at least 55 hours per week and new stocking programs that will improve parts availability, according to Ford. Ford is also offering a new Commercial Advantage Rewards loyalty program that allows customers to earn various factory benefits that can be redeemed at a Commercial Vehicle Center location. Dealers can offer their own rewards through the program. The centers will support Ford's commercial vehicles, including Transit Connect compact vans, full-size Transit cargo vans, F-150 pickups, Super Duty chassis cabs, as well as F-650 and F-750 medium-duty trucks. CommercialVehicleCenter dealers will also offer the best selection of in-stock Ford commercial vehicles, and a range of financing options and incentives, according to Ford. Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-360759 Share on other sites More sharing options...
Red Horse Posted February 5, 2017 Share Posted February 5, 2017 Well, I clicked on the website to check it out. As usual typical inattention to detail. For example, they show a picture of a tractor pulling a beverage (bay) trailer. Does the ad copy refer to a " tractor application"? No- its a..." 650 with a beverage body". I don't think anyone reviews this stuff before they go to press-then again if they do.....??????? Its like the Commercial Vehicle Calendar they have published-haven't seen it but I understand there is a Bluediamond 650/750 instead of a new truck! 1 Quote Link to comment https://www.bigmacktrucks.com/topic/48191-ford-rebrands-its-us-commercial-truck-dealers/#findComment-360818 Share on other sites More sharing options...
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