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Volkswagen Truck & Bus diversifies business with used trucks


kscarbel2

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Volkswagen Truck & Bus (Brazil) Press Release  /  January 9, 2016

VW’s purchase and sale of used trucks jumped 80% in 2016

Volkswagen’s used truck business continued to gain prominence in 2016. For the year, the truckmaker took in 541 trucks as trades on new truck purchases. The activity represented a 80 percent rise in trades over 2015.

"We noticed that our customers wanted to renew their fleets, but had difficulty in selling their retiring trucks due to the low in Brazil’s economy," says Ricardo Alouche, VW Truck & Bus vice president of sales, marketing and after-sales.

Trade-in trucks acquired by Volkswagen undergo a rigorous bumper-to-bumper inspection before being resold. "In this moment with a recessive economy and high competition, we need to ensure that we remain Brazil’s truck sales leader by creating new business options for our customers," said Alouche.

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