Iveco Australia/New Zealand revel in 25% sales growth

[kscarbel2]

IVECO Trucks Press Release  /  January 25, 2017

A revitalised product range combined with increased management stability and growing professional Dealer Network, has reflected extremely positively in Australia and New Zealand, with IVECO achieving a combined full year volume growth of over 25 per cent in 2016.

IVECO New Zealand recorded its best sales performance on record with a 45 per cent volume increase on 2015 full year results.  In Australia, IVECO achieved a 6 per cent full year volume increase, the brand’s best sales performance since 2013.

IVECO Australia Marketing Manager, Darren Swenson, says the company was pleased with the result as it marked a turnaround for the brand and would help build a foundation for additional future growth.

“The last two to three years has seen considerable change at IVECO, a new management structure has been implemented, our manufacturing facility has undergone restructuring and there has been considerable time and effort devoted to better meeting the needs of our customers,” Mr Swenson said.  

“Wholesale changes of this nature obviously take time to effect, so it’s exciting to already be seeing some early benefits as an organisation as well as for our customers.”

Boasting one of the widest product ranges of any manufacturer in Australia and New Zealand, from car-licence van and cab chassis through to roadtrain-capable prime movers (Australia only) and an off-road range second to none, IVECO will continue with its new model releases and product upgrades in 2017.

Due for launch this year is the award-winning Euro6 Eurocargo, International truck of the Year 2016, while Daily van, cab chassis and Daily 4x4 models would also benefit from upgrades along with selected Stralis variants to name just a few.

Exciting new products aside, Mr Swenson also nominated the brand’s continued investment in its Dealer Network and promoting its aftersales products and services, as key priorities for 2017.

“The Dealer Network has grown markedly over the past 12 months and now encompasses over 60 outlets comprising of full line, light duty and parts and service outlets,” he said.

“This number will expand in 2017 with additional strategic appointments and the further evolution of existing outlets.

“Similarly, through our successful ‘Trusted’ messaging, we’ll further promote the brand’s aftersales offerings in an effort to increase buyer awareness of Dealer servicing and our range of extended warranties, program maintenance contracts and related products.

“A big thank-you to all the buyers who supported IVECO in 2016 – rest assured that the company is focused on continuing to meet their transport requirements well into the future.”

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[mrsmackpaul]

Who would have thought dealer networks ????

Back when IH was still around every country town had a dealer so every farmer in the country towns bought either Bedford IH or Dodge as that was the dealers they had 

And almost every farm truck was second hand say around five years old that had done its life as a full time truck so get sent out to the dealers to have chassis stretches and trays etc fitted

Sounds like they have taken a look back at history 

They were a very smart business model back in the day Mum and Dad come to town they had a account at their IH dealer he sold fuel as well so Dad would run around to fill the ute while Mum shopped while Dad was waiting for Mum he would chew the fat and while Im here I'll grab some points for the scariffier and that part for the header and the this and that and to keep in Mums good books he bought her a new IH fridge

Paul