Austraian buyers increasingly choosing IVECO trucks

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Big Rigs  /  February 12, 2017

IVECO reckons it's done well in the Australian market through the past 12 months with its revitalised product range combined with increased management stability and growing professional Dealer Network.

This has reflected extremely positively in Australia and New Zealand, with IVECO achieving a combined full year volume growth of over 25 per cent in 2016.

IVECO New Zealand recorded its best sales performance on record, with a 45 per cent volume increase on 2015 full year results.

In Australia, IVECO achieved a 6 per cent full year volume increase, the brand's best sales performance since 2013.

IVECO Australia Marketing Manager Darren Swenson said the company was pleased with the result as it marked a turnaround for the brand and would help build a foundation for additional future growth.

"The last two to three years has seen considerable change at IVECO, a new management structure has been implemented, our manufacturing facility has undergone restructuring and there has been considerable time and effort devoted to better meeting the needs of our customers,” Mr Swenson said.

"Wholesale changes of this nature obviously take time to effect, so it's exciting to already be seeing some early benefits as an organisation as well as for our customers.”

Boasting one of the widest product ranges of any manufacturer in Australia and New Zealand, from car-licence van and cab chassis through to road train-capable prime movers (Australia only) and an off-road range second to none, IVECO will continue with its new model releases and product upgrades into 2017.

Due for launch this year is the award-winning Euro6 Eurocargo, International Truck of the Year 2016, while Daily van, cab chassis and Daily 4x4 models would also benefit from upgrades along with selected Stralis variants to name just a few.

Exciting new products aside, Mr Swenson also nominated the brand's continued investment in its Dealer Network and promoting its aftersales products and services, as key priorities for 2017.

"The Dealer Network has grown markedly over the past 12 months and now encompasses over 60 outlets comprising of full line, light duty and parts and service outlets,” he said.

"This number will expand in 2017 with additional strategic appointments and the further evolution of existing outlets.

"Similarly, through our successful 'Trusted' messaging, we'll further promote the brand's aftersales offerings in an effort to increase buyer awareness of Dealer servicing and our range of extended warranties, program maintenance contracts and related products.

"A big thank you to all the buyers who supported IVECO in 2016 - rest assured that the company is focused on continuing to meet their transport requirements well into the future.”

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