Embark unveils self-driving truck

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Fleet Owner  /  February 24, 2017

Embark today unveiled its self-driving truck technology to the public. The company, which gained approval by the State of Nevada earlier this year to begin testing its truck on public roads, announced it has created a technology that allows trucks to drive from exit to exit on the freeway without any human input.

According to the company, Embark’s truck uses a combination of radars, cameras and depth sensors known as LiDARs to perceive the world around it. The millions of data points from these sensors are processed using a form of Artificial Intelligence known as Deep Neural Nets (or DNNs) that allow the truck to learn from its own experience — much like humans learn from practice, Embark noted.

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog and darkness on their own,” said Alex Rodrigues, CEO and co-founder of Embark. “We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Embark mentioned its truck is built specifically to handle long, simple stretches of freeway driving between cities, rather than all aspects of driving. At the city limit, Embark's computerized truck hands off to a human driver who navigates the city streets to the destination. A human driver will still touch every load, but with Embark they’re able to move more loads per day, handing off hundreds of miles of freeway driving to their robot partners.

“Spending weeks on the highway is tough on you,” said owner-operator Jeff Scorsur. “If I could still get the job done while driving in my own city and sleeping in my own bed – that would make my family very happy.”

According to Rodrigues, the idea for Embark came after blowing a tire on the interstate and waiting four hours for the tow truck to arrive.

“Every single 18-wheeler that drove past had a sign on the back 'Drivers Wanted'. It was so clear there was a shortage of drivers,” he said. “The numbers back that up. The American Transportation Research Institute estimates there is currently a shortage of 100,000 truck drivers in the industry, which is poised to only get worse as baby boomer drivers - the bulk of the industry’s workforce - retire over the next decade. Embark's goal is to increase productivity per driver and prevent the shortage from becoming a crisis.”

According to the company, Rodrigues started Embark by recruiting talent from technology leaders including SpaceX, StanfordAI, and Audi's self-driving team. The team is backed by a multi-million dollar investment led by Maven Ventures. Maven’s previous investment in self-driving technology, Cruise Automation, sold to GM for $1B last year.

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Startup Firm Unveils Prototype Autonomous Truck

Heavy Duty Trucking  /  February 24, 2017

Yet another startup tech firm has rolled into the autonomous truck arena. San Mateo, Calif.-based Embark publicly revealed its prototype self-driving truck on Feb. 24.

The company, which gained approval from the State of Nevada earlier this year to begin testing its truck on public roads, said its self-driving technology enables a truck “to drive from exit to exit on the freeway without any human input.”

Embark said its tractor-trailer setup uses a combination of radars, cameras and Lidar (light detection and ranging) depth sensors “to perceive the world around it.” The data points captured are processed via a form of Artificial Intelligence known as Deep Neural Nets (DNNs) that “allow the truck to learn from its own experience— much like humans learn from practice.”

“Analyzing terabyte upon terabyte of real-world data, Embark’s DNNs have learned how to see through glare, fog and darkness on their own,” said Alex Rodrigues, CEO and co-founder of Embark. “We’ve programmed them with a set of rules to help safely navigate most situations, how to safely learn from the unexpected, and how to apply that experience to new situations going forward.”

Embark’s truck is built specifically for “long, simple stretches of freeway driving between cities, rather than all aspects of driving.”

Like other autonomous truck designs, including the Freightliner Inspiration truck and the Otto (owned by Uber) truck, Embark's computerized truck is meant to be handed off to a human driver once it heads off the highway, who will then navigate local streets to the destination. “A human driver will still touch every load, but with Embark they’re able to move more loads per day, handing off hundreds of miles of freeway driving to their robot partners,” is how the company put it.

Rodrigues said he was inspired to launch Embark after blowing a tire on the interstate and waiting four hours for a tow. In that time, he said, “every single 18-wheeler that drove past had a sign on the back 'Drivers Wanted'. It was so clear there was a shortage of drivers.” He added that “Embark's goal is to increase productivity per driver and prevent the shortage from becoming a crisis.”

Rodrigues is no stranger to robotics, having built his first autonomous robot at age 13. According to the company, his robots have won international competitions and one of his autonomous shuttles transported over 1,000 passengers in demonstrations across California.

According to Embark, the company’s robotics team includes “talent from technology leaders including SpaceX, StanfordAI, and Audi's self-driving team. The team is backed by a multi-million dollar investment led by Maven Ventures. Maven’s previous investment in self-driving technology, Cruise Automation, sold to GM for $1B last year.”

In addition to its prototype autonomous truck, Embark noted that it also fields a fleet of five trucks to gather data to help accelerate development.  The company added that it plans to quadruple its engineering team within the next year and “aggressively expand its testing fleet to show their technology is ready for the nation’s highways.”

“We are committed to proving beyond a shadow of a doubt that this technology is safe and reliable,” said Rodrigues. “That means performing extensive tests and working with our partners in the government to get it— and the market— ready.”