Restructure to see Daimler Truck and Bus stand alone

[kscarbel2]

Prime Mover Magazine  /  September 28, 2017

Commercial vehicle manufacturer, Daimler Truck and Bus, has announced that it has separated from Mercedes-Benz car and van divisions in Australia.

Formerly part of Mercedes-Benz Australia Pacific, Daimler Truck and Bus will now be its own truck and bus business.

Changes in the structure of Daimler group in Australia are seen as more than just administrative streamlining, according to Daimler Truck and Bus Head – Truck and Bus Division, Daniel Whitehead.

“Daimler Truck and Bus, Mercedes-Benz cars and Mercedes-Benz vans have been operating as separate divisions in Australia since 2014 but the latest phase of the Customer Dedication process means that the three divisions will function as separate legal entities from October 1 as part of a global Daimler strategy,” said Whitehead.

Whitehead's title will change from Managing Director to President and CEO of Daimler Truck and Bus Australia, and he reportedly regards the change in structure as an opportunity to deliver benefits to the company’s customers.

“This is a great development for our company,” he said.

“We are now a fully dedicated truck and bus company. It will enable Daimler Truck and Bus to intensify our focus on our customers who have very different needs to van and car customers. It will give us increased flexibility and enhance our ability to better respond to customer needs as we pursue our growth strategies.”

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[RoadwayR]

Just the start:

https://www.reuters.com/article/us-daimler-results-q2/daimler-considers-legal-split-in-strategic-overhaul-idUSKBN1AB0IA

I think VW needs to do this more than Daimler does, but the reasoning is sound in both cases.