The pride of us all: the award-winning Ford F-MAX!

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FordBlog  /  September 20, 2018

The result of many years of research and development, the new Ford F-MAX is a great source of pride for all of us, taking the international Truck of the Year at its world premiere at the IAA Hannover Commercial Vehicle Show.

Ford Otosan first entered the commercial truck segment in 1959.

"In 1982 with the construction of our Inonu commercial truck plant, our truck business entered into a new era,” said Ford Otosan (Koc Holding) CEO and President Ali Koc. “Today, we are proud to be the first Turkish company with the ability to develop and produce a vertically integrated truck including the drivetrain. Today, we are presenting the world premiere of F-MAX. The International Truck of the Year award reflects the world class level of our production and engineering capabilities. I congratulate all my colleagues who contributed. Our hammer is ready to enter the international market as a new player," he said.

In 2010, Ford Otosan and Ford Motor Company made a strategic decision for the truckmaker to become a global player.

“With the strategic decision we arrived at in 2010, we took massive steps towards the growth of Ford Trucks. We have completed nationwide dealer network in Turkey. After establishing our sales network in the Middle East, Africa, Russia and Turkic Republics, we continued to grow in international markets with the opening of dealers in Central and Eastern Europe. As of today, we operate in 33 countries. By the end of 2020, we plan to have sales representation in 51 countries. We have invested over 400 million dollars for Ford Trucks since 2015. In 2017, we increased our sales in international markets by 50 percent. Today is a culmination of our deep investment in Ford Trucks. F-MAX will accelerate our growth in international markets. Our infrastructure and global structuring are ready for F-MAX to enter the international markets as a new player. The goal of Ford Trucks is to export one out of three vehicles we produce, and sell 50 percent of F-MAX production in European markets."

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