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Ford Blog  /  April 2019

We are moving our contributions to motorsports organizations to a level beyond Ford Trucks!

In the coming period with Ford Trucks, we will support motorsports, races and other performance sports with our initiative called "Powered by Ford Trucks".

Aiming to increase our awareness on the tracks with the experience of truck production and performance for nearly 60 years, Ford Trucks Deputy General Manager Serhan Turfan, with the participation of Castrol Ford Team Turkey Team Director Serdar Bostancı, March 28 In a press conference Thursday, Ford Trucks is supporting the most prestigious motorsport organizations worldwide "to reflect the performance of our DNA on the tracks".

Serhan Turfan, "as Ford Trucks, we are investing in the engineering of motorsport on the one hand in the country and abroad. As an international brand that continues to grow in Central and Eastern Europe following the Middle East, Africa, Russia and the Turkic Republic, motorsport organisations support our corporate vision. From This point of view, we find it important to be in Ford Trucks on all platforms with Ford's power and performance approach. Our sponsorship and support for Ford Motosport Turkey, the BARREL World Endurance Championships (WEC), and the World Rally Championship (WRC) are the most important part of our strategy. Motorsport is an area where we can integrate our brand awareness especially in overseas markets with the new F-MAX's power and performance image. We contribute and invest in Motorsports, including WEC, WRC, Dakar and ETRC, in four of the world's most important racing events. We made our first partnership in This field with the Ford Chip Ganassi Racing Racing Team at the World Endurance Championships in the BARREL and continue our support for three years. We also deliver our new International Truck of the Year award-winning F-MAX vehicles to the Ford Chip Ganassi Racing Team in April. We moved our support to VDR Truck Racing further with a new collaboration at the end of 2018. As part of This collaboration, our engineers developed our Ford Trucks trucks for the first time in the Dakar Rally, one of the world's toughest ralships. Ford Trucks ' own vehicle production experience and engineering capability in motorsports with the first time we carried the Dakar 2019. The tools developed by Our Engineers participated in Dakar 2019. This first race, which we attended in Dakar with Great excitement, was actually a learning process for us, "he quoted the words.

"We provide logistics with the new F-MAX in the World Rally Championship (WRC)"

Turfan, who is one of the World's most important rally teams in the World Rally Championship (WRC) for the International Truck of the Year, awarded the logistics of the two Ford Trucks F-MAX-winning trucks, "Last year, World Rally Championship-WRC Marmaris We also took place as Ford Trucks on foot and delivered our vehicles to the M-Sports team there with a ceremony. This year we will meet thousands of competitors in a category that is different from all these sponsorships. For the first time in Ford Trucks, we will be among the sponsors of the European Truck Racing Championship (ETRC), one of the most prestigious heavy commercial organizations in the world. After the Itoy award won by our New Hammer, we received 70 dealership requests from Europe. On top of That, we have highlighted our plans for the Western European market and started negotiations for dealership for 7 new countries. "We will begin the first time on the runway for the Western European market, where our new hammer, F-MAX, who has been awarded the International Truck of the Year (IToY), is in heavy demand," said 2019.

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