GM scraps historic Holden car brand in Australia

[kscarbel2]

BBC  /  February 17, 2020

General Motors has said it will retire the iconic Australian car brand Holden as it leaves more markets.

The American car giant said it will wind down Holden sales, design and engineering operations in Australia and New Zealand by next year.

It also said China's Great Wall Motors had agreed to buy GM's manufacturing plant in Thailand.

The announcement comes three years after GM ended manufacturing in Australia.

GM's CEO Mary Barra said: "I've often said that we will do the right thing, even when it's hard, and this is one of those times."

The statement did not say how many jobs would be lost as a result of the move but reports suggest it will mean up to 600 layoffs.

In response to the news, Australian Prime Minister Scott Morrison said: "I am disappointed but not surprised. But I am angry, like I think many Australians would be.

"Australian taxpayers put millions into this multinational company. They let the brand just wither away on their watch. Now they are leaving it behind," he added.

GM President Mark Reuss said the company had explored ways to keep the Holden brand but had decided that it would cost too much to remain in the "highly fragmented right-hand-drive market".

It comes as GM is accelerating its exit from unprofitable markets as it focuses on the US, China, Latin America and South Korea.

The move will end 160 years of the Holden name's association with Australia. The company was founded as a saddle maker in South Australia in 1856 before it started building vehicles in 1908.

Holden was bought by GM in 1931, beginning their 89-year history as a combined entity.

Late last year the company also said it would stop selling its most iconic model the Commodore after more than four decades.

At the end of 2013 Holden announced that it would halt production in Australia and start importing vehicles from its overseas plants. GM said a strong Australian currency, high manufacturing costs and a small domestic market were among the reasons behind its decision.

The ending of Australian production of Holdens in 2017 resulted in nearly 2,900 job losses.

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[Bullheaded]

Wow! I guess I better keep all my Holden branded memorabilia my friend in Australia has sent me.

[Vladislav]

8 hours ago, kscarbel2 said:

GM said a strong Australian currency, high manufacturing costs and a small domestic market were among the reasons behind its decision.

.

That's one of the matters of the global economy.

[Hayseed]

On 2/17/2020 at 7:25 AM, kscarbel2 said:

It also said China's Great Wall Motors had agreed to buy GM's manufacturing plant in Thailand

Also bought GM's RHD  factory in India..

https://www.caradvice.com.au/827648/holden-closure-great-wall/

[mrsmackpaul]

Well there's lots and lots I could say but little point

Watch out USA your manufacturing your in the firing line just as much as Australia 

Oh and just in case no body in other parts of the world knows 

The slang meaning of what Holden means 

H hope

O our

L luck

D doesn't 

E end

N now

Sorry Holden and Australia it appears it has 

Thank the UN and their scum bag mates for giving all of us Australians the proverbial rough end of the pineapple, bastards didnt even use lube

Paul

[Bullheaded]

Chev China Handmade Every Vehicle

GMC Get My Chinese

LOL. Seriously though, we here in Canada know what that's like. We lost Western Star and they have gone downhill, we lost Mack (we were the home of the RD800, CL350ST and the big M Series), Pacific, Challenger Trucks,  and we lost Kenworth (except for the medium duty production) among others.