Red Horse Posted April 6, 2021 Share Posted April 6, 2021 Just wondering if there was any real reason why Ford rebadged their trucks as "Mercury" and Dodge rebadged as "Fargo". Real reason other than some marketing guys thought it was a "brilliant idea". Anyone have a clue? Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/ Share on other sites More sharing options...
blackdog2 Posted April 6, 2021 Share Posted April 6, 2021 1 Quote Ed Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472118 Share on other sites More sharing options...
mowerman Posted April 6, 2021 Share Posted April 6, 2021 Sorry not a clue... bob Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472129 Share on other sites More sharing options...
Brocky Posted April 6, 2021 Share Posted April 6, 2021 Not really sure?? BUT I think I have heard it was part of import/export tariffs and local made content rules???? 1 Quote Brocky Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472136 Share on other sites More sharing options...
GA_Dave Posted April 7, 2021 Share Posted April 7, 2021 Brocky has part of it right. It had to do with tariffs and crossing borders, but Mercury Trucks were built in Oakville, Ontario, not in the States. 1 Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472156 Share on other sites More sharing options...
Red Horse Posted April 7, 2021 Author Share Posted April 7, 2021 Brocky,. GA_D Thx guys. Just think of how expensive that was. Same trucks and for a limited number of sales they had to duplicate the assembly process. Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472157 Share on other sites More sharing options...
Hayseed Posted April 7, 2021 Share Posted April 7, 2021 2 hours ago, GA_Dave said: Brocky has part of it right. It had to do with tariffs and crossing borders, but Mercury Trucks were built in Oakville, Ontario, not in the States. Correct GA_Dave,Here in Australia, member Countries of the British Commonwealth had far more free-er (if that's a word) Trade agreements. Hence anything that came in through Canada (IE; Mercury) was substantially Cheaper than the same thing that came in from the U.S.A. 1 Quote "Be who you are and say what you feel...Because those that matter...don't mind...And those that mind....don't matter." - Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472159 Share on other sites More sharing options...
Licensed to kill Posted April 7, 2021 Share Posted April 7, 2021 http://www.mercurypickup.com/mercury-truck-history/ 1 Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472160 Share on other sites More sharing options...
mrsmackpaul Posted April 7, 2021 Share Posted April 7, 2021 I reckon Hayseed and Brocky are onto it Anything from outside the British Empire used to have huge import tariffs I'm pretty sure stuff from the U.S. had at one stage 100% tariff In Australia the higher the Australian content the cheaper the tariff, hence Mack, Volvo, Kw, Scania, White and the list goes on were of Australian content early on Paul Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472162 Share on other sites More sharing options...
fjh Posted April 7, 2021 Share Posted April 7, 2021 Does anyone know why GM still makes GMC / Chevy same truck different trim ! Volvo/Mack Same truck Different Cab and hood! Marketing strategies I guess! Its been going on for years firebird ,Camaro , chevlle/ boulmont just to name a few! Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472173 Share on other sites More sharing options...
h67st Posted April 11, 2021 Share Posted April 11, 2021 On 4/7/2021 at 9:25 AM, fjh said: Does anyone know why GM still makes GMC / Chevy same truck different trim ! Volvo/Mack Same truck Different Cab and hood! Marketing strategies I guess! Its been going on for years firebird ,Camaro , chevlle/ boulmont just to name a few! I think you're right about the marketing strategies--GMC advertises more of a "professional" angle, Chevy more like a personal truck. Pontiac aimed more toward comfort, Chevy the more basic cars. But as you say, same vehicle, different image. Quote Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472387 Share on other sites More sharing options...
Brocky Posted April 11, 2021 Share Posted April 11, 2021 Seed, When did Chrysler of AU start building trucks?? And how did the Dodge/Fargo become a DeSoto down under??? Quote Brocky Link to comment https://www.bigmacktrucks.com/topic/66489-canadian-fords-and-dodges/#findComment-472410 Share on other sites More sharing options...
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